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Archive for Content Curation

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So just exactly what is curating content all about?

Large museums have curators. They are people appointed to curate, which is a fancy name for saying that they are paid to organize an exhibition.

Museum Curation

An Exhibition of Interesting Items

So when it comes to websites, curating content is simply the process of organizing information that is available elsewhere on the web and presenting it to your visitors in an easy to follow format.

Content curation can take the form of simple links to another article or blog. The article concerned can be partially reproduced on your site as long as you add your comments about it.

Let me give you an example. If you are interested in say lead generation as a business model then you might want to take a look at this article by Matt Carter.

 

The Lead Generation Model

 One interesting field of affiliate marketing that I’ve had a lot of success in is the business of lead generation. In this post I’ll explain the pros and the cons of this business model so you can work out if it’s something you want to get into.

Read more about Lead Generation here. Source: Matt Carter’s Internet Marketing Blog

 

I would also suggest that lead generation can take many forms and the one that I have dabbled with, has been to do with the generation of high ticket leads in the bad credit mortgages field. This is potentially extremely lucrative, especially if you are able to negotiate privately with mortgage brokers for supplying them with leads.

 

The above shows how you can use another person’s post or article as a basis and discussion point for your own blog or website.

 

Then of course you could post a related video from Youtube for example. This is what I did on previous posts.

So for example if I wanted to talk in depth about Emails then I might embed this video by Alex Becker

Source: Youtube  ….. Alex Becker and SouceWave Videos

You might realise I like following Alex and SourceWave Videos!  Anyhow I’d then pass comment in some shape or form about the video that Alex has created and give my own views in a relevant context.

 

So why bother doing this at all. Surely totally unique content would be better?

Well it’s all about the user experience. If visitors to your site are interested in your curation, they will stay around longer and return more often. They’ll often share your blog or website with the resulting influx of new visitors. Vistors are quite happy to see curated content if it’s quality stuff. It saves them having to bookmark dozens of sites or set up lots of RSS feeds.

Just remember…..always provide a link to the source and give full credit to that source. If quoting an article or blog post only include a short section with a link to the rest of the post.

And as mentioned above make sure you only curate quality content. Quantity is NOT a substitute for quality.

 

Speak soon,

Andy Lunt

thecoffeeshopmarketer

 

 

Categories : Content Curation
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Hi Guys,

Thought I’d share a really cool video today…….

about something that I think is great for any of us stuggling to attract visitors to our sites. I had always considered that the secret of gaining masses of visitors to a site was to top the Google listings and gain loads of organic traffic. Now to a certain extent that remains true. However it has been clear to me for some time that if I wanted to be attracting traffic to my blog at least part of my strategy needed to change.

For a long while I concentrated on trying to top the Google rankings by mastering SEO techniques. You know the routine….keywords, domains containing keywords,  backlinking etc etc.  I’d spend hours mulling over keyword tools thinking I was doing something really productive.

keyword research overload

Picking traffic generating keywords can be so frustrating….if you let it be

My head would be in a spin with a definite paralysis by analysis which led to provarication and no action on occasions.

Whilst to be fair I have had a quite a lot of success attracting traffic with the usual methods, (for another blog), the recent Panda, Penguin and EMD updates has taught me not to rely too heavily on the search engines. You are completely at the mercy of the latest Google algorithms and many of my sites crashed and burnt….especially ‘thin’ sites with little content that were focusing on keywords for local businesses.

Now whilst I still do some SEO in a different guise these days, my focus has definitely switched to a different approach to get the traffic and visitor flow. For example I have done absolutely no backlinking up to now for this blog and have no immediate plans to do so. I may in the future but presently I am focusing on gaining traffic from sources other than keywords, Google and the dreaded backlinking.

By the way for all you complete beginners to internet marketing out there, if you have no idea about SEO, keywords or backlinking,

Unanswered questions as a new internet marketer

What on earth is SEO and keyword research?

it may actually be a blessing in disguise…..at least for the time being. Don’t worry about that for now and just read on.

So if you just pause for a moment and consider what is it that would make you stay on a site for any length of time?  What would make you return to a site time and time again or……and this is what  I feel is the real secret…..what would make you recommend, like or share a site amongst friends or a community?

Well surely it would be if you found something on a site that was of value to you? The ‘value’ could simply be something that entertained you or made you laugh. I’m always on the web looking to be entertained.  On the other hand I reckon that if a site offered you a solution to a problem, or advice how to tackle something that you were struggling with, then again you would stick around and/or recommend them to others.

Well take a look at this video from a guy called Peter Garety. He’s one of the marketers I’ve been following with interest as he seems to know his stuff about traffic generation.

Source: Youtube video by Peter Garety.

As you can see he cuts through the nonsense about keyword rearch and shows a real simple way to target keywords to become SEO friendly. There’s not a keyword tool in sight lol.

From my perspective it really makes sense to do a lot more something known as content curation as it were to attract traffic to your blog.  Using Peter’s video on this blog is content curation. It is simply the sharing of resources and information.  ‘Content curation’ is a bit of a buzz word at the moment but it’s always been around. Because it was lower profile in the past,  many internet marketers, especially beginners, got hung up on having purely unique content on their blogs and to be honest I’d include myself in that list.

When you watch Peter’s video it makes you realise that the secret to attracting visitors, reducing bounce rates, increasing return visits and getting others to ‘spread’ the word about your site is simply to have great content. And the great content doesn’t have to be totally unique to yourself. It is not essential for you to do a pile of research and the rewrite it all in your own words. Unique content is still important but reconstitution of old ideas repackaged in your own words is not necessarily the best way forward.

For example it may be far better to try and encourage guest bloggers from time to time. This works well once your site is established as you’ll find you get offers of free blog posts from webmasters in return for a backlink or such like. On one of my sites which has gained significant traction in its niche and become somewhat of an ‘authority’ if you like, I frequently get emails from webmasters or organisations who want to give me free info or a unique article as a guest blog in exchange from a link or free advert etc.

You can also use the dreaded PLR  as a basis of some articles which you can edit or adapt, as long as you turn them into your own style which sits comfortably with all your unique content.

As I said before in another post I follow a handful of online marketers who I learn things from. Sharing things that I learn from them on my blog is surely a good way forward. This includes videos they make and articles they write.

If you do this on a regular basis, then your blog or website becomes a focal point or hub if you like, for people in your niche who are looking for information and good content.

Follow Me I've Got Interesting Stuff to Share

Hey Guys I’ve Got Good Stuff to Share

If visitors can find fantastic, quality information from various authority sources all in the same place so they don’t have to have bookmarks all over the place or feeds coming in from a dozen sites then they will return to your site, bookmark your site, set up a feed from your site and above all will ‘like’, ‘share’ and recommend your site to others.

So to get traffic and repeat visitors to your blog simply spend time sharing good stuff. Make sure you only share quality content because there’s a lot of out there that is not very good and in some cases is just plain useless. It makes so much sense, but perhaps until you see such a simple video from someone such as Peter it isn’t obvious to many. I know for a long time it certainly wasn’t obvious to me!

Hope this helps and if it has it would be really cool if you could like or share this post. Thanks guys.

Speak soon,

Andy

 

 

 

 

 

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