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Hi Guys,

Thought I’d share a really cool video today…….

about something that I think is great for any of us stuggling to attract visitors to our sites. I had always considered that the secret of gaining masses of visitors to a site was to top the Google listings and gain loads of organic traffic. Now to a certain extent that remains true. However it has been clear to me for some time that if I wanted to be attracting traffic to my blog at least part of my strategy needed to change.

For a long while I concentrated on trying to top the Google rankings by mastering SEO techniques. You know the routine….keywords, domains containing keywords,  backlinking etc etc.  I’d spend hours mulling over keyword tools thinking I was doing something really productive.

keyword research overload

Picking traffic generating keywords can be so frustrating….if you let it be

My head would be in a spin with a definite paralysis by analysis which led to provarication and no action on occasions.

Whilst to be fair I have had a quite a lot of success attracting traffic with the usual methods, (for another blog), the recent Panda, Penguin and EMD updates has taught me not to rely too heavily on the search engines. You are completely at the mercy of the latest Google algorithms and many of my sites crashed and burnt….especially ‘thin’ sites with little content that were focusing on keywords for local businesses.

Now whilst I still do some SEO in a different guise these days, my focus has definitely switched to a different approach to get the traffic and visitor flow. For example I have done absolutely no backlinking up to now for this blog and have no immediate plans to do so. I may in the future but presently I am focusing on gaining traffic from sources other than keywords, Google and the dreaded backlinking.

By the way for all you complete beginners to internet marketing out there, if you have no idea about SEO, keywords or backlinking,

Unanswered questions as a new internet marketer

What on earth is SEO and keyword research?

it may actually be a blessing in disguise… least for the time being. Don’t worry about that for now and just read on.

So if you just pause for a moment and consider what is it that would make you stay on a site for any length of time?  What would make you return to a site time and time again or……and this is what  I feel is the real secret…..what would make you recommend, like or share a site amongst friends or a community?

Well surely it would be if you found something on a site that was of value to you? The ‘value’ could simply be something that entertained you or made you laugh. I’m always on the web looking to be entertained.  On the other hand I reckon that if a site offered you a solution to a problem, or advice how to tackle something that you were struggling with, then again you would stick around and/or recommend them to others.

Well take a look at this video from a guy called Peter Garety. He’s one of the marketers I’ve been following with interest as he seems to know his stuff about traffic generation.

Source: Youtube video by Peter Garety.

As you can see he cuts through the nonsense about keyword rearch and shows a real simple way to target keywords to become SEO friendly. There’s not a keyword tool in sight lol.

From my perspective it really makes sense to do a lot more something known as content curation as it were to attract traffic to your blog.  Using Peter’s video on this blog is content curation. It is simply the sharing of resources and information.  ‘Content curation’ is a bit of a buzz word at the moment but it’s always been around. Because it was lower profile in the past,  many internet marketers, especially beginners, got hung up on having purely unique content on their blogs and to be honest I’d include myself in that list.

When you watch Peter’s video it makes you realise that the secret to attracting visitors, reducing bounce rates, increasing return visits and getting others to ‘spread’ the word about your site is simply to have great content. And the great content doesn’t have to be totally unique to yourself. It is not essential for you to do a pile of research and the rewrite it all in your own words. Unique content is still important but reconstitution of old ideas repackaged in your own words is not necessarily the best way forward.

For example it may be far better to try and encourage guest bloggers from time to time. This works well once your site is established as you’ll find you get offers of free blog posts from webmasters in return for a backlink or such like. On one of my sites which has gained significant traction in its niche and become somewhat of an ‘authority’ if you like, I frequently get emails from webmasters or organisations who want to give me free info or a unique article as a guest blog in exchange from a link or free advert etc.

You can also use the dreaded PLR  as a basis of some articles which you can edit or adapt, as long as you turn them into your own style which sits comfortably with all your unique content.

As I said before in another post I follow a handful of online marketers who I learn things from. Sharing things that I learn from them on my blog is surely a good way forward. This includes videos they make and articles they write.

If you do this on a regular basis, then your blog or website becomes a focal point or hub if you like, for people in your niche who are looking for information and good content.

Follow Me I've Got Interesting Stuff to Share

Hey Guys I’ve Got Good Stuff to Share

If visitors can find fantastic, quality information from various authority sources all in the same place so they don’t have to have bookmarks all over the place or feeds coming in from a dozen sites then they will return to your site, bookmark your site, set up a feed from your site and above all will ‘like’, ‘share’ and recommend your site to others.

So to get traffic and repeat visitors to your blog simply spend time sharing good stuff. Make sure you only share quality content because there’s a lot of out there that is not very good and in some cases is just plain useless. It makes so much sense, but perhaps until you see such a simple video from someone such as Peter it isn’t obvious to many. I know for a long time it certainly wasn’t obvious to me!

Hope this helps and if it has it would be really cool if you could like or share this post. Thanks guys.

Speak soon,









 Thought I’d share a few thoughts about that old chestnut which is affiliate marketing. I guess that if you are relatively new to online marketing then it is quite likely that not only will you have heard about affiliate marketing but also you will be considering trying it, that is if you haven’t tried it already.

If you have had a go at it, then it will probably come as no great surprise to hear me say that it’s not as easy as most people think, especially for newbies.

Watch the video below to hear my thoughts. Part two and three of this series can be viewed from links in this video or from future blog posts.

Hope it gives you food for thought.


Speak soon,


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Cutting through the noise and clutter about internet marketing that abounds on the web  is often easier said than done. I well know the feeling of being unsure which technique or approach to adopt when I was totally new to marketing. I’d sit in my coffee shop mulling over a hundred and one ideas over a latte and be none the wiser after it. Very pleasant it was though lol!

Thought I’d share with you today one little business model I’ve started to adopt recently in one niche or another and which has seen great success for me. To be honest it’s an approach which should really be a given if you want to succeed in this game.

So if you want to know how to succeed at internet marketing as a beginner here goes:

  • Build a Squeeze Page

The squeeze page can be a stand alone page that has its own URL or it can be part of your blog or larger website, the approach can vary. Now if you are new to internet marketing you can check out what a squeeze page is here.

  • Drive Traffic to the Squeeze Page

You can drive what we call “organic” traffic from the search engines like Google or it can be paid traffic using PPC for example. There are various traffic networks that you can get relatively cheap traffic from. Take a peak at Plenty of Fish. However, you need to make sure that no matter where the traffic comes from that it is targeted traffic. It’s no good getting thousands of visitors to your squeeze page if they are not interested in your offer.

  • Capture Email Addresses

So you start to build yourself a list of targeted potential customers.

  • Follow through with your list by writing an autoresponder series that engages your list and builds rapport with them.

Again if you are new to marketing you can check out what an autoresponder is here.

  • Promote various products to your list from time to time.

What type of products you promote is up to you. Most newbies start with affiliate products, but there is nothing to stop you creating your own products if you know how to create them. Just remember to build rapport with your list. People buy from those they like or trust.

It’s not rocket science as they say, why not go and try it in your area of expertise or in your niche.

Let me know what you think and if you’ve had any success.

Speak soon,



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If you are new to websites and website creation then before trying to build your first website you should get your head round just exactly what a website is. I know it took me a long time to understand the basic idea because there is so much information out there about the subject. The ‘noise’ is deafening and I spent many hours looking at complicated HTML books over a latte before figuring out for myself a concept that is actually very straightforward. Watch the video and hopefully it will explain in simple terms what a website is.

Speak soon,


Categories : Technical Issues
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What is a Keyword?

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Okay, lets get down to basics and more importantly, specifics here. If you’re as confused  about keywords and what they are, as much as I was when I first started internet marketing, then take a peek at the video above. It spells out the basics as to what a keyword is and why they are important.

Speak soon,




Categories : SEO
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As a newbie to internet marketing I found that I was swamped with so much information and not knowing what was good advice and what wasn’t. So many methods, tricks and approaches to monetising my business that I didn’t know where to start. I literally had a dozen half completed projects on the go at one point and NONE were bringing in any money.

See how I managed to cut through the nonsense and learned how to focus on what works in internet marketing.

Speak soon,


Categories : Internet Marketing
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If you are anything like me when I first started, the actual practicalities of creating a website was a massive hurdle to overcome. I spent many hours over a coffee mulling over html issues. There IS an easier way. See my thoughts above.

Categories : Technical Issues
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Just thought I’d interject on my general ramblings about affiliate marketing, with a few thoughts on a few videos explaining the nuts and bolts as to what I’m about as far as this business goes.

I’ve been in education for over twenty years as a career and I’ve got to say that it’s a very rewarding occupation. There is no better feeling than helping a student understand a mathematical concept that they have been struggling with or to see the delight in their eyes when they open their results envelope and realise they have passed their examination.

However it is a very demanding and draining  job and despite paying reasonably well and having good holidays I know I’ll never be rich through working in education. I’ve always wanted to spend more time with my family as opposed to doing the ‘school work’ on the week-ends. Jools and Ed sometimes don’t see much of me as the exam season approaches.

As I hit my 45th birthday I started thinking about my career and whether I wanted to continue in this fashion for the next twenty years or so. I didn’t…I was tired, and so I started plotting as I chilled over my lattes, about starting my own business.

I tried internet marketing briefly, but gave up as I thought it was hard and made no money. I then dabbled in property, made a bit of money but packed that in because I thought it too stressful having huge mortgages hanging round my neck.

As time passed I was drawn back to internet marketing as I realised the potential there was to make good money and if you got it right, to make a lot of money. By this time I was a bit worried about my pension and the money I’d need to get Ed through university if he ever decided that he’d like to go down that route.

It was at this point I decided to stop dabbling and really give the online business world a real go.

I’m really glad I did. It’s taken an intense 12 months of graft and education but I’m now at the stage that I’m seeing results and I know that if I maintain my efforts I’ll soon be able to give up my job and do internet marketing full time……..or perhaps just part time if I so choose. Anyone who says this business is easy as a complete newbie, is not being totally honest. At least I haven’t found it easy, but  I know the long term future for me and my family is far more secure and rosy nowadays…..and it feels good.

Being able to pick and choose when I work and how long I spend working is so motivating. I’ve already started to travel a little with the fruits of my labour. I’m no multi millionaire but I’m working towards it in education parlance lol.

“The Coffee Shop Marketer’” blog is partly my vehicle for having a rant about online irritations that I come across in my business and partly the teacher coming out in me. I love teaching and like to think that I have a gift at being able to explain complicated concepts in a simple down to earth way. So if I can help point others in the right direction so that they learn the ropes too then so much the better. I also know that the more people I help, the more potential partners for the future I will have. What goes around comes around as they say.

Thanks for reading my thoughts and I hope you can identify with my journey to this point. Why not share your thoughts about where you are at in your online business? It would be good to hear from you.

Speak soon,


Categories : Internet Marketing
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